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Intuit’s AI-Driven Virtual Expert Platform Redefines a New Era of Tax Preparation for Consumers and Small Businesses

MOUNTAIN VIEW, Calif., December 30, 2024--(BUSINESS WIRE)--Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, today launched its TurboTax brand campaign "Now This Is Taxes," showcasing how its assisted tax filing experience, powered by its AI-driven expert platform, delivers a modern, mobile-first, ‘done-for-you’ approach that makes the old, complex way of doing taxes a thing of the past. With unbeatable pricing through its mobile app offer and faster access to refunds, TurboTax is spearheading a transformation of the industry. To meet the needs of assisted tax filers, Intuit’s virtual expert platform empowers its more than 12,000 tax experts with data and AI technology capabilities to deliver life changing financial advice to customers, while also growing their own businesses. Done-for-you experiences are cutting-edge technology at work, the combination of AI agents and AI-powered human experts delivering delight.

"Regardless of someone’s income, tax complexity, or where they live, every tax filer should have access to a tax professional that is getting them every dollar they deserve with complete confidence, at a fair price," said Executive Vice President and General Manager of Intuit's Consumer Group, Mark Notarainni. "‘Now This Is Taxes’ showcases the next generation of tax preparation, ushering in a new era of tax filing for both customers and accountants, that brings revolutionary, ‘done-for-you,’ solutions to the market."

Today, the assisted tax preparation process is plagued with inefficiencies for tax filers and tax preparers alike leading to more than 10 million assisted tax filers switching tax preparers each year. Working with a tax preparer can be time-consuming, manual, and expensive, with little price transparency, and many filers put up with these pain points because they don’t know there is a new gold standard — a fast, effortless, affordable way to get taxes done.

Intuit is redefining assisted tax filing with an extraordinary, AI-powered expert experience. Filers can easily find a qualified expert and have their taxes completed for them in as little as two hours using only their mobile phone. TurboTax offerings provide benefits such as effortless data import, faster refunds, and a Tax Return Lifetime Guarantee that ensures 100% accuracy, audit support, and a maximum refund. Whether filing their own taxes or fully handing their taxes off, TurboTax customers can trust they're getting every dollar they deserve at the best price on the market.

Additionally, QuickBooks offers other support options, including live chat, help articles, and community forums available via their website. The QuickBooks Help Center provides a wide range of resources and is another great way to find answers to your Error questions.